Web Developer · Abu Dhabi, UAE
Muhammad
Umar
Website Developer · SEO Specialist · Digital Marketer · eCommerce Specialist
I build and grow WordPress & WooCommerce stores end to end — from the site itself to the SEO, ads and internal tools that keep a business running. Six years, fifty-plus projects, and a habit of shipping the systems most portfolios never mention.
Selected sites
Stores & sites I keep online
Beyond the website
Internal systems I've built
Custom web applications that run the day-to-day of the businesses I work with — the part of the job most developers never get to.
Procurement Management
Moon KidsPurchase requests, approvals & supplier tracking.
Web appQuotations Management
Moon KidsGenerate, version and track client quotations.
Web appHR Management
Moon KidsEmployee records and day-to-day HR operations.
Web appAttendance Application
Moon KidsDaily attendance capture and reporting.
Web appStock Management
LamoraLive inventory tracking across storefronts.
Web appAssessment System
Xyte LLCCustom assessments at admin.xyte.com.
PHP · MySQL · BootstrapHelpdesk Ticketing Calculator
In-houseAutomates cost calc and request tracking.
Internal toolTrack record
Where I've worked
Web Executive, SEO Specialist & Digital Marketer
- Build and maintain a portfolio of WordPress / WooCommerce sites — moonkids.ae, commercial.moonkids.ae, moonkidshome.ae, moonkidshome.com, hypeclub.com, voyage.hypeclub.com.
- Run technical and on-page SEO — keyword research, site-speed and mobile optimization, competitor analysis — to grow organic traffic.
- Plan and execute digital marketing across social, PPC / Google Ads and email; analyze data and tune campaigns for conversion and ROI.
- Built internal web systems — Procurement, Quotations, HR and Attendance — to streamline daily operations.
Web Developer & Digital Marketing Specialist
- Maintain and upgrade the WordPress / WooCommerce store (lamoratailoring.com, lamora.shop), building product and campaign pages.
- Manage SEO and paid growth: Google Ads and Facebook campaigns across Facebook, Instagram, TikTok and Snapchat.
- Handle Noon and Amazon storefronts — product entry, keyword research, PPC — and built a Stock Management System.
WordPress Developer
- Delivered 50+ WordPress projects — building pages, customizing themes/plugins, debugging client-reported issues.
- Built with Elementor, WP Bakery and Avada / Fusion; configured LearnDash and BuddyBoss; used Git for version control.
Web / WordPress Developer
- Developed and maintained WordPress websites; configured Apache virtual hosts and supported Linux and Windows servers.
Full Stack Web Developer (Remote)
- Developed a custom Assessment System (admin.xyte.com) in PHP and MySQL with a Bootstrap front-end, and supported a distributed team.
- Built and maintained the company WordPress website (xyte.com).
Toolkit
What I work with
Background
A bit about me
I'm a web developer and digital marketing specialist based in Abu Dhabi, working across the UAE and remotely. My work sits where building meets growing: I ship the site, then own the SEO, the paid campaigns and the marketplace listings that bring it customers.
Alongside client sites I build the internal tools that keep operations moving — procurement, HR, attendance, stock and quotations — usually in PHP, MySQL and WordPress. I care about clean, fast builds, clear written English, and shipping things that actually get used.
Education
Certifications
- Digital Marketing — DigiSkills, 2024
- SEO (Search Engine Optimization) — DigiSkills, 2024
- WordPress Website — Coursera, 2024
- Amazon Virtual Assistant — DigiSkills, 2024
- Java Foundations — Oracle, 2024
- Python for Data Analytics — Simplilearn
- Business Analytics (Excel) — Simplilearn